How AI is changing
behaviour(al insight),
and how those insights
can shape AI for the better.
I’m a marketer and writer who’s fascinated by behavioural economics. In particular, I’m interested in the way machine learning and new AI tools can reflect what we know about behaviour - and will shape a whole new set of biases and blindspots.
I use this site to occasionally share thoughts, things I’ve found and whatever else seems sensible.